Hey! I’m Rebecca Merry
(Most people call me Bex - feel free to join them)
Let’s rewind a bit…
It all started with a first-class degree in Advertising, a love for cake and a mild social media addiction. I took the plunge and left a social media marketing job in Central London to co-own a cake business: Outrageous Cakes.
My business partner baked, I branded - and I grew our Instagram account from 0 to over 90k followers, turning it into a full-blown sales engine. That’s where I learned that content isn’t just about what you post - it’s about how people feel when they come across you. That emotional connection is what turns browsers into buyers, and businesses into brands.
Since then, I’ve taken that mix of strategy and creativity into the travel world - working in-house for two fantastic travel companies: Freedom Destinations and Kenwood Travel. That’s where I saw the real challenge travel businesses face: a shared library of assets that every other travel company has access to.
The secret? It’s all in the execution - knowing how to use what you’ve got in a way that feels fresh, strategic, and unmistakably you.
These days, I help travel and lifestyle brands bring their stories to life through:
Content Creation - from bespoke, on-location shoots to scroll-stopping stock edits
Social Ad Creative & Management - building campaigns that convert browsers into bookers
Content & Social Media Strategy - giving your brand structure, story, and a clear sense of direction.
Because great content isn’t just seen - it’s felt. And when it’s done right, it sells too.
When I’m not behind my laptop, you’ll find me on a plane, camera in hand, chasing sunsets and the perfect Aperol Spritz. Travel isn’t just my niche - it’s what fuels my creativity and sharpens my eye for what works.
Let’s make your content Merry, memorable and made to convert.
10 imaginary points if you can guess where all these places are…
Hint for the skiing one: it had a great hat shop.
What you’re really getting when you work with me
A content creator who can shoot, edit and deliver video & photography for social and websites.
A designers eye that brings polish, style, and visual impact to everything I create.
Someone who understands the travel industry inside-out.
A marketer’s brain that knows how to craft content that drives clicks & bookings - while building a brand.
A partner who can handle the lot: creative direction, content creation and marketing strategy - start to finish.