Hello! I’m Rebecca Merry

Let’s rewind a bit…

It all started with a first-class degree in Advertising, a love for cake and a mild social media addiction. I took the plunge and left a social media marketing job in Central London to co-own a cake business: Outrageous Cakes.

My sister baked, I branded - and I grew our Instagram account from 0 to over 90k followers, turning it into a full-blown sales engine. That’s where I learned that content isn’t just about what you post - it’s about how people feel when they come across you. That emotional connection? It’s what turns browsers into buyers, and businesses into brands.

Since then, I’ve taken that mix of strategy and creativity into the travel world - working in-house for two fantastic travel companies: Freedom Destinations and Kenwood Travel. That’s where I saw the real challenges travel businesses face: tight deadlines, overlapping priorities, geographical limits, and a shared library of assets that every other travel company has access to.

The secret? It’s all in the execution - knowing how to use what you’ve got in a way that feels fresh, strategic, and unmistakably you. These days, I work with businesses in the travel industry who want more than just pretty posts (although that’s important too). They want structure, story, and content that connects. Thats where I come in - and that’s what I do best.

When I’m not behind my laptop, you’ll find me on a plane, camera in hand, chasing good stories and sunsets. Travel isn’t just my niche - it’s what fuels my creativity and sharpens my eye for what works.

Let’s make your content Merry, memorable and made to convert.