I’m a content creator, social strategist, and one-woman creative studio helping travel businesses stand out online.

With a first-class degree in Advertising and 8+ years experience in content and social, I’ve worked in-house at two brilliant travel companies (Freedom Destinations and Kenwood Travel), so I know the real limitations brands face when it comes to content. Tight deadlines, overlapping priorities, and a library of assets that every other travel company has access to. The secret? It’s all in the execution. Knowing how to use what you’ve got in a way that feels fresh, strategic, and unmistakable you. That’s what I’m good at.

Before that, I ran my own business - Outrageous Cakes - where I saw first-hand just how powerful great social media content can be. I grew our Instagram from 0 to over 90k followers and turned it into a full-blown sales engine. That’s where I learned that content isn’t just about what you post - it’s about how people feel when they come across your brand. I now bring that same mix of strategy, creativity, and hands-on know-how to the travel brands I work with.

And when I’m not behind the laptop? You’ll find me on a plane, camera in hand, chasing sunsets, good stories, and the perfect Aperol Spritz.
Travel isn’t just my niche - it’s my happy place.

Let’s make your content Merry, memorable and made to convert.