I’d Be Lying If I Said This Blog Wasn’t for SEO.

Creative essentials: MacBook, aesthetically pleasing notebook and a coffee looking as happy as it’s about to make me.

Reflections from a Content Creator
Who Thinks in Pictures

I’d be lying if I said I started this blog for any reason other than SEO ranking. But I figured, if it’s something I need to do to grow my business, why not actually get something out of it too?

Somewhere between writing for Google and writing for myself, I realised it actually helps me think.

Seeing as we’re being honest here, I’ll admit something else… I haven’t always been confident in my writing. I’ve always been such a visual thinker, so words never came as naturally to me.

Even at school, I remember trying to make sense of Shakespeare while everyone else was underlining quotes, and I was doodling in the margins instead - probably my way of trying to understand it in pictures. (Sorry, Mr Hooper, if you’re reading - which I’m sure you’re not.) 

In over eight years of working in content creation and social media marketing, I’ve written exactly one blog - a Disney gifting guide for EMP/Warner Music. 

Not because it was so bad they never asked me again (at least, I don’t think that was the reason), but because I was naturally drawn to the visual side of content. I was quickly left to do what I was confident in which was creative direction, visual storytelling and strategy. 

I just like getting to the point of things. That’s probably what drew me to study advertising in the first place - it gets to the point quickly. No fluff. In fact, the less fluff, the better. 

I’ve always hated small talk too. I remember standing at the school gates, waiting while my mum finished chatting and thinking, how on earth can they talk so much about nothing?

Of course, I now understand the importance of small talk - how it opens the door to big talk and helps you read people’s energy - but I’d still rather skip straight to the deeper stuff. 

Ask me about my core values, not how long my journey to get here was. Although, for the record, I promise not to ask you this if we ever meet in person. I do have social awareness. But if you feel the same about small talk, please let me know so we can have a no-fluff conversation worth remembering. 

Journaling, Overthinking & the Creative Process

In recent years, I’ve started journaling. The last thing I do every day is reflect and analyse what’s happened - it helps me understand myself, my relationships, and what I want (and don’t want) in life. 

So I thought, if journaling helps me in my personal life, maybe writing could help me in my work too. As a creative overthinker with a serious case of analysis paralysis, my mind is an entanglement of ideas - unsure which ones fit where, which are just noise, and which are worth pursuing. 

Journaling has helped me figure things out. It’s how I realised that freedom is one of my most important values - which led me into the travel industry and eventually to starting my own business. 

The fact I’m now writing a blog for my own brand - something that was just a thought this time last year - feels full circle. All through the simple, consistent exercise of writing. Hence, this blog. 

So I’m going to use this space as my work journal - a place to untangle thoughts, explore ideas, think deeper, and make my creativity more tangible. 

I’ve asked myself: is this just self-indulgent, or could it help someone else? 

It’s a question I ask before publishing any kind of content, whether it’s for my own business or for clients. Will this help the target audience? 

The truth is, I’m not entirely sure on this one. Everyone takes things differently. But I’d love this to encourage you to lean into the things that don’t come naturally - to do them anyway. 

The only way to get better is to practice. 

And if it helps, I’d love you to share your ideas with me too. 

Creativity Meets Strategy (and SEO)

I’ve got so into this post that I almost forgot why I started it - SEO. So, here goes: 

I’m a content creator and social media strategist specialising in the travel and hospitality industry. I help brands with both organic and paid social media, and I believe the best results happen when creativity and strategy work together. 

There - keywords plugged. 

If this post encourages even one person to write the thing they’ve been avoiding, then I’d say it’s done its job.