Content & Social Strategy
Are your socials feeling a bit up in the air?
Let’s map it out together.
Organic Social Strategy
Let’s make sure your business is ready for takeoff.
Think of this as your pre-flight check. It’s a one-off, in-depth review that ensures your social presence is polished, on-brand, and set up for success.
You’ll walk away with a clear strategy, custom content pillars and post ideas - all tailored to you and your goals - plus a clear plan to help you grown sustainably across your platforms.
What’s included:
A full audit of your current social media presence (visuals, tone, content, engagement)
Review of your bio, highlights, links and account settings
Visual recommendations (fonts, colours, layouts) for a more cohesive feed
Tone of voice check to ensure consistency and clarity
Defined content pillars tailored to your brand and goals
Fresh post ideas mapped to your audience and platforms
Platform-specific strategy with growth tips and priorities
Strategy roadmap: what to focus on now, next and later
1 hour strategy call & handy strategy deck to keep
Why it matters:
Because “post and hope” isn’t a strategy. This is where we give your socials structure, clarity, and direction - so you know what you’re doing, why you’re doing it and how it’s going to help your business grow.
Social Ad Strategy
Let’s make sure your ad spend is working as hard as it can.
Think of this as your campaign flight plan - a clear, focused strategy that takes the guesswork out of running social ads. Whether you’ve tried ads before and struggle to see results, or you’re starting fresh, this session will set you up for success.
You’ll walk away with a a creative-led ad strategy that covers everything from audience targeting to funnel stages, plus fresh ideas for ad hooks, formats, and testing - all designed to get you the best return on your spend.
What’s included:
A review of your current ad account and past campaigns (if applicable)
Audience mapping and targeting recommendations
Funnel stage strategy (awareness, consideration, conversion)
Creative recommendations: hooks, formats (reel, carousel, static) and messaging angles
Example campaign structures so you know exactly how to set them up
1-hour strategy call and clear, actionable strategy deck
Why it matters:
Because boosting posts isn’t a strategy. A well-planned campaign can make every penny of your ad spend work harder - and this is where we map out exactly how to do it.