How much are the booking platforms really costing you?
Enter your property details into our Commission Calculator below to see exactly what you're losing to Airbnb and other third-party booking platforms every year.
Step 01
Your property
£
Step 02
Your occupancy
Step 03
Which booking platforms do you use?
Please select at least one booking platform.
Your estimated annual commission loss
£0
paid to third-party booking platforms every year
Based on an equal split across your selected platforms — your actual loss may be higher.
Lost per booking
£0
Commission taken on every single reservation, regardless of how that guest found you
Lost over 5 years
£0
At your current occupancy, money that could be reinvested directly into your brand
And there's something else you're losing.
Every guest who books through a third-party platform is a guest whose contact details you never receive. The platform owns that relationship, not you.
With direct bookings, every guest's details belong to you. That means you can market to them directly through email campaigns, exclusive return offers and social media, building a loyal audience who books with you again and again without paying a penny in commission. Research shows repeat guests typically spend 30-40% more than first-time bookers and cost nothing to acquire. That's the invisible cost no commission percentage will ever show you.
With direct bookings, every guest's details belong to you. That means you can market to them directly through email campaigns, exclusive return offers and social media, building a loyal audience who books with you again and again without paying a penny in commission. Research shows repeat guests typically spend 30-40% more than first-time bookers and cost nothing to acquire. That's the invisible cost no commission percentage will ever show you.
Case Study
How a direct booking strategy transformed Otters Holt, a luxury stay in the Cotswolds
- 78% increase in bookings in a single month, year on year
- First ever week-long stay secured, previously weekends only
- 3,200+ leads generated at just £0.04 per lead
- Full Brain, Muscle and Soul system delivered by Merry Marketing
See what's possible for your property.
Enter your details and we'll send you our free guide — The Independent Property Owner's Guide to Direct Bookings — so you can see exactly what a direct booking strategy looks like in practice.