Kenwood Travel
A full social content glow-up for Kenwood Travel: curated visuals, brand-first design, scroll-stopping reels, carousels that convert and UGC that feels on brand. The focus here was on aspirational storytelling, leaning into the luxury experiences Kenwood is known for. Every post was crafted to inspire, engage and feel unmistakably Kenwood, delivering results for both the business and its partners.
Feed Aesthetics
Your Instagram feed is the shop window to your business - and for travel, it matters more than ever:
84% of travellers use Instagram to decide where to go
67% say content they see directly influences their bookings
40% of millennials pick destinations based on how ‘Instagrammable’ they are.
That’s why I gave Kenwood’s feed a visual identity that matched the brand - navy tones with a pop of pink, subtly running through every cover image. The result is a polished, aspirational feed that builds trust and inspires bookings.
Carousels
Carousels are having a moment right now - and for good reason. They now deliver 114% higher engagement than photos and 12% more than reels. They earn the highest saves per post and keep people on your content for longer - which the algorithm absolutely loves. Here are some I created for Kenwood.
Video
O R G A N I C R E E L S
(Edited from brand and stock footage)
Reels created using hotel, tourist board and stock footage - transformed with hooks, captions and storytelling designed to drive engagement and bring destinations to life.
U G C S T Y L E R E E L S
(Shot and edited by me)
A selection of UGC-style destination reels - fully conceptualised, filmed, and edited by me to bring a more authentic, first-hand perspective to the brand's social content.
P A I D C A M P A I G N S
(Edited from brand and stock footage)
Optimised to stop the scroll, drive clicks and convert. Each video is created with platform-specific hooks, pacing, and layouts to maximise performance for paid campaigns.
E X A M P L E O F C R E A T I V E E X E C U T I O N
For Kenwood Travel’s All-Inclusive campaign, the challenge was getting across just how much is included - without overwhelming people. It needed to be clear, engaging, and, of course, aesthetically pleasing.
T H I N K I N G:
Pair video clips showcasing the hotels facilities with a clean icon-led design to highlight the inclusions at a glance.
C R E A T I O N:
The result was a set of carousel ads that felt dynamic, informative and fun to engage with - a format that received amazing feedback both internally and from hotel partners.