Kenwood Travel
A full organic social content glow-up for Kenwood Travel: curated visuals, brand-first design, scroll-stopping reels, carousels that get saved & shared and UGC that feels on brand. The focus here was on aspirational storytelling, leaning into the luxury experiences Kenwood is known for. Every post was crafted to inspire, engage and feel unmistakably Kenwood, delivering results for both the business and its partners.
All of the content on this page is owned by Kenwood Travel and was created under their employment.
Let’s dive in
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Kenwood Travel has been sending travellers on dream holidays for over four decades. Their sweet spot lies in luxury - think five-star resorts in Dubai and overwater villas in the Maldives - but always with an emphasis on value. They make the aspirational achievable.
The brand promise is simple: luxury holidays for less, with a trusted name thats been tailoring escapes for 48 years.
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Kenwood Travel’s audience are aspirational but savvy, looking for experiences that feel indulgent without the eye-watering price tag. On social, this meant speaking to people who are endlessly scrolling for inspiration, saving ideas for their next trip, and looking for a brand they can trust to deliver on the promise of a dream holiday.
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While Kenwood Travel has a strong reputation and an enviable product range, their social presence wasn’t doing the brand justice. Much of the content leaned too heavily on sales messaging, which meant the aspirational element of luxury travel was getting lost. Posts needed to feel less like adverts and more like invitations - sparking wanderlust, building trust and showing off the lifestyle moments customers could picture themselves in.
The challenge was to transform their organic social into a space that not only promoted offers but all embodied the excitement and beauty of a Kenwood holiday.
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We shifted Kenwood’s social strategy from sales-first to story-first. The aim was to create content that stopped the scroll, sparked emotion, and positioned Kenwood as a trusted curator of luxury escapes.
The approached focused on four key pillars:
Curated Visuals - clean, brand-led design that made every post feel unmistakably Kenwood.
Reels - fast-paced, aspirational story telling that captured the magic of each destination in seconds
Carousels - save-worthy content that inspired, educated, and encouraged planning.
UGC - authentic, on-brand posts that built trust by showing real travellers living the Kenwood experience.
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The transformation gave Kenwood Travel's social channels a clear, recognisable identity - one that matched the premium nature of their holidays. Reels began driving stronger engagement, reach and followers, carousels encouraged saves and shares, and UGC brought a sense of trust and reliability.
Beyond the metrics, the biggest shift was in the perception: the brand started to feel more aspirational, more consistent, and more in tune with what travellers expect from a luxury travel company in today’s digital landscape.
The Creatives
Luxury hotel Reel for Kenwood Travel promoting Anantara Peace Haven, Sri Lanka (hotel provided footage)
UGC reel for Kenwood Travel showcasing my stay Sun Siyam Olhuveli in the Maldives (my own footage)
UGC travel Reel created for Kenwood Travel highlighting scenery in Montenegro (my own footage)
Carousels
Carousels are having a moment right now - and for good reason. They now deliver 114% higher engagement than photos and 12% more than reels. They earn the highest saves per post and keep people on your content for longer - which the algorithm absolutely loves. Here are some I created for Kenwood.
Feed Aesthetics
Your Instagram feed is the shop window to your business - and for travel, it matters more than ever:
84% of travellers use Instagram to decide where to go
67% say content they see directly influences their bookings
40% of millennials pick destinations based on how ‘Instagrammable’ they are.
That’s why I gave Kenwood’s feed a visual identity that matched the brand - navy tones with a pop of pink, subtly running through every cover image. The result is a polished, aspirational feed that builds trust and inspires bookings.
Social Ads
All Inclusive Campaign
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For Kenwood Travel’s All-Inclusive campaign, the challenge was getting across just how much is included - without overwhelming people. It needed to be clear, engaging, and, of course, aesthetically pleasing.
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Pair video clips showcasing the hotels facilities with a clean icon-led design to highlight the inclusions at a glance.
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The result was a set of carousel ads that felt dynamic, informative and fun to engage with - a format that received amazing feedback both internally and from hotel partners.
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Promote Atlantis The Palm, Dubai - one of Kenwood Travel’s key hotel partners - to Kenwood’s existing customer base and social audience. The goal: create a campaign that captured the hotel’s iconic status while driving interest and enquiries.
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Atlantis The Palm isn’t just another luxury hotel. It’s an icon. To stand out, the campaign needed to communicate more than just ‘5 star Dubai’. I developed the line ‘Adventure. Refinement. Luxury. Legend. Welcome to Atlantis The Palm, Dubai - a world away’ to capture both the thrill and exclusivity of the experience.
The idea positioned Atlantis as both a destination and a legend - something you don’t just book, you become part of.
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I brought the concept to life across multiple formats:
Meta Instant Experience: an immersive, interactive ad format designed for deeper engagement.
Instagram Stories: swipe-friendly, organic creatives tailored to capture attention in seconds.
Google Demand Gen Video: short, impactful video content to capture intent-driven-audiences.
By running across Meta, Google and Instagram, it ensured the brand reached travellers at every stage of their journey - from dreaming to booking.
Atlantis The Palm
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Promote Atlantis The Royal, Dubai - the most ultra-luxury experiential resort in the world - to Kenwood Travel’s customer base and social audience. The goal was to showcase the resort’s unique positioning while driving brand awareness, enquiries and bookings.
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Atlantis The Royal, Dubai, needed a campaign that felt aspirational yet personal - inviting travellers not just to visit, but to step into a different state of being. I created the line ‘Step into the world of Atlantis The Royal, Dubai’ with supporting themes like ‘Step into rest. Step into flavour. Step into serenity. Step into stillness. Step into your escape.’
This layered messaging highlighted the breadth of the resort experience, from fine dining to wellness, while uniting it under one simple, elegant call to action.
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The campaign came to life across multiple formats, ensuring reach and impact at every touchpoint:
Meta Instant Experience: immersive, mobile-first storytelling to showcase the property’s luxury in detail.
Instagram Stories: organic creatives optimised to connect with audiences in the moment.
Google Demand Gen Video: short, intent-driven content designed to capture attention during the research phase.
The result was a multi-platform campaign that reinforced Atlantis The Royal’s status as Dubai’s most iconic new resort, whilst speaking directly to Kenwood Travel’s audience.
Atlantis The Royal
