Kenwood Travel has been sending travellers on dream holidays for over four decades. Their sweet spot lies in luxury - think five-star resorts in Dubai and overwater villas in the Maldives - but always with an emphasis on value. They make the aspirational achievable.

The brand promise is simple: luxury holidays for less, with a trusted name thats been tailoring escapes for 48 years.

Kenwood Travel’s audience are aspirational but savvy, looking for experiences that feel indulgent without the eye-watering price tag. On social, this meant speaking to people who are endlessly scrolling for inspiration, saving ideas for their next trip, and looking for a brand they can trust to deliver on the promise of a dream holiday.

While Kenwood Travel has a strong reputation and an enviable product range, their social presence wasn’t doing the brand justice. Much of the content leaned too heavily on sales messaging, which meant the aspirational element of luxury travel was getting lost. Posts needed to feel less like adverts and more like invitations - sparking wanderlust, building trust and showing off the lifestyle moments customers could picture themselves in.

The challenge was to transform their organic social into a space that not only promoted offers but all embodied the excitement and beauty of a Kenwood holiday.

We shifted Kenwood’s social strategy from sales-first to story-first. The aim was to create content that stopped the scroll, sparked emotion, and positioned Kenwood as a trusted curator of luxury escapes.

The approached focused on four key pillars:

• Curated Visuals - clean, brand-led design that made every post feel unmistakably Kenwood.

• Reels - fast-paced, aspirational story telling that captured the magic of each destination in seconds

• Carousels - save-worthy content that inspired, educated, and encouraged planning.

• UGC - authentic, on-brand posts that built trust by showing real travellers living the Kenwood experience.

The transformation gave Kenwood Travel's social channels a clear, recognisable identity - one that matched the premium nature of their holidays. Reels began driving stronger engagement, reach and followers, carousels encouraged saves and shares, and UGC brought a sense of trust and reliability.

Beyond the metrics, the biggest shift was in the perception: the brand started to feel more aspirational, more consistent, and more in tune with what travellers expect from a luxury travel company in today’s digital landscape.