Outrageous Cakes

Outrageous Cakes was where I experienced first hand the impact of a strong brand paired with a well-executed content and social strategy. I co-ran the business with my sister (she baked, I branded) - dreaming up products, shaping the look and feel, planning photoshoots, running the socials, and generally wearing all the marketing hats. I built our Instagram from 0 to over 90k followers, and social media quickly became our main sales engine. Every touchpoint was designed to feel bold, playful and outrageous, turning our little side hustle into a thriving brand.

Influencers & Celebs

Collaborating with influencers and celebrities was a key part of our marketing strategy - from finding the right ones to building relationships and keeping the hype going. It was all about connection, conversation, and turning followers into fans.

Creative Case Studies

Mother’s Day

C H A L L E N G E:

Mother’s Day - the peak moment for flowers. So what do you do when you’re a cake business and need a slice of that pie? (pun absolutely intended).

T H I N K I N G:

We realised people didn’t want to forfeit flowers - but they also didn’t want to pay peak prices for them. So, we asked: what if we could create something that included flowers, but used fewer of them in a clever way that still felt generous and beautiful?

C R E A T I O N:

A two-tier hatbox with a treat-filled bouquet on top and a hidden cake compartment underneath. No one had ever seen a gift box like it. By mixing in edible treats with fresh blooms, we cut costs while keeping the visual impact of a full bouquet, giving us a competitive edge over florists.

I M P A C T:

We went viral - over 7 million views on social, and so many orders we sold the manufacturer out of boxes and had to hire more staff to keep up. It also sparked the idea for a ‘Build Your Own Box’ feature on the website, and the concept remains one of the best-selling products to this day.

The Baby Drip Cake

C H A L L E N G E:

We were approached by a PR agency to send cupcakes to their partners who happened to be major fashion brands. We didn’t want to be just another box of cupcakes in the office. How could we stand out?

T H I N K I N G:

People love cupcakes because they’re neat, individual and fuss-free - no slicing, no sharing, no mess. But the classic cupcake design felt too expected. What if we kept everything people loved, but gave it an outrageous upgrade?

C R E A T I O N:

The Baby Drip Cake - a 2.5 inch freestanding mini cake, fully iced and finished with our signature drip. No wrapper, no shortcuts - just the cuteness and ease of a cupcake, reimagined as a proper cake. Beautiful, different, and memorable.

I M P A C T:

We went viral (again) - millions of views on social, thousands of orders, and the Baby Drip Cake became our signature product.

Sunday Favourites

C H A L L E N G E:

We noticed a shift in customer behaviour - fewer big cake orders, more interest in smaller, casual treats like cupcakes and brownies. We asked: how do we lean into this without losing our brands bold, celebratory feel?

T H I N K I N G:

Traditionally, Sundays end with a roast dinner followed by a comforting dessert - think Eton Mess, Banoffee Pie, Sticky Toffee Pudding. So we thought… what if that became the excuse for cake? Not a birthday. Not a big occasion. Just good old-fashioned Sunday pudding, reimagined as a cake.

C R E A T I O N:

Sunday Favourites - a collection of half-sized cakes inspired by classic British desserts. Each one captured the flavours and feel of a nostalgic after-dinner treat, but with an Outrageous twist: gold details, bold styling and giftable presentation. I led the full creative direction - from product development to photoshoot styling, photography, editing and content creation.

I M P A C T:

The collection tapped into something familiar in a fresh way. It expanded our audience, boosted sales outside of peak celebration moments and gave us a new format to play with creatively. The shoot remains one of my proudest - proof that with the right idea and styling, even a quiet Sunday can become a brand moment.