Freedom Destinations
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Freedom Destinations |
A social-first strategy for Freedom Destinations, mixing reels, TikToks, intinerary inspo, carousels and UGC to bring the trips to life. Every post was designed to showcase expert knowledge, answer real traveller questions and help people picture themselves there - whether that’s spotting wildlife on safari or cruising down the Mekong. The focus was making soft adventure feel inspiring and totally doable.
Content Series
A content series where I interviewed team members fresh off their FAM trips. It was a great way to spotlight their first-hand knowledge and show that the Freedom travel consultants don’t just sell holidays - they’ve actually been there.
It also gave authentic, staff-led UGC that built trust and positioned the team as true experts in their destinations.
E X P E R T I N S I G H T S
(Shot & edited by me)
I documented each day of my FAM trip to Louisiana on TikTok bringing the destination to life through real time moments, not just polished shots. It’s a great example of how storytelling creates connection and makes people feel part of the journey.
L O U I S I A N A F A M T R I P
(Posted on TikTok)
O R G A N I C R E E L S
(Edited from brand and stock footage)
Reels created using hotel, tourist board and stock footage - transformed with hooks, captions and storytelling designed to drive engagement and bring destinations to life.
Carousels
Informative carousels to stop the scroll and encourage saves. These are
driving some of the highest engagement on Instagram right now.
Feed Aesthetics
Your Instagram feed is the shop window to your brand - and for travel, it matters more than ever:
84% of travellers use Instagram to decide where to go
67% say content they see directly influences their bookings
40% of millennials pick destinations based on how ‘Instagrammable’ they are.
The focus here wasn't on creating a hyper-polished feed - it was about building a visually consistent but approachable presence that reflected the brand's expertise, experience and passion for travel.
Clean, informative cover images, destination photography, and subtle brand cues were use to keep the feed feeling cohesive while letting the trips and experiences speak for themselves.