Social Ad Creative
Case Studies

Case Study One

All Inclusive Campaign (Kenwood Travel)

  • For Kenwood Travel’s All-Inclusive campaign, the challenge was getting across just how much is included - without overwhelming people. It needed to be clear, engaging, and, of course, aesthetically pleasing.

  • Pair video clips showcasing the hotels facilities with a clean icon-led design to highlight the inclusions at a glance.

  • The result was a set of carousel ads that felt dynamic, informative and fun to engage with - a format that received amazing feedback both internally and from hotel partners.

Case Study Two

  • Promote Atlantis The Palm, Dubai - one of Kenwood Travel’s key hotel partners - to Kenwood’s existing customer base and social audience. The goal: create a campaign that captured the hotel’s iconic status while driving interest and enquiries.

  • Atlantis The Palm isn’t just another luxury hotel. It’s an icon. To stand out, the campaign needed to communicate more than just ‘5 star Dubai’. I developed the line ‘Adventure. Refinement. Luxury. Legend. Welcome to Atlantis The Palm, Dubai - a world away’ to capture both the thrill and exclusivity of the experience.

    The idea positioned Atlantis as both a destination and a legend - something you don’t just book, you become part of.

  • I brought the concept to life across multiple formats:

    • Meta Instant Experience: an immersive, interactive ad format designed for deeper engagement.

    • Instagram Stories: swipe-friendly, organic creatives tailored to capture attention in seconds.

    • Google Demand Gen Video: short, impactful video content to capture intent-driven-audiences.

    By running across Meta, Google and Instagram, it ensured the brand reached travellers at every stage of their journey - from dreaming to booking.

Atlantis The Palm
(Kenwood Travel)

Instant Experience

Interior of Atlantis The Palm hotel in Dubai with ornate arches, chandeliers, and lush plants
An underwater scene showing a person scuba diving surrounded by various fish and rays beneath a large waterpark structure resembling an ancient temple with a waterfall, with palm trees and a blue sky in the background.
A dining scene with a black bowl of beef stew topped with crispy noodles, a glass of white wine, a plate of assorted seafood, and a tray of sushi rolls on a dark wooden table.
A woman in a white robe standing at the edge of a lit pool in an ornate indoor spa surrounded by warm lighting and decorative archways.
View of Atlantis The Palm hotel in Dubai at dusk with illuminated windows, large arch structure, a pool with blue lighting, palm trees, and white umbrellas surrounding the pool area.

Case Study Three

  • Promote Atlantis The Royal, Dubai - the most ultra-luxury experiential resort in the world - to Kenwood Travel’s customer base and social audience. The goal was to showcase the resort’s unique positioning while driving brand awareness, enquiries and bookings.

  • Atlantis The Royal, Dubai, needed a campaign that felt aspirational yet personal - inviting travellers not just to visit, but to step into a different state of being. I created the line ‘Step into the world of Atlantis The Royal, Dubai’ with supporting themes like ‘Step into rest. Step into flavour. Step into serenity. Step into stillness. Step into your escape.’

    This layered messaging highlighted the breadth of the resort experience, from fine dining to wellness, while uniting it under one simple, elegant call to action.

  • The campaign came to life across multiple formats, ensuring reach and impact at every touchpoint:

    • Meta Instant Experience: immersive, mobile-first storytelling to showcase the property’s luxury in detail.

    • Instagram Stories: organic creatives optimised to connect with audiences in the moment.

    • Google Demand Gen Video: short, intent-driven content designed to capture attention during the research phase.

    The result was a multi-platform campaign that reinforced Atlantis The Royal’s status as Dubai’s most iconic new resort, whilst speaking directly to Kenwood Travel’s audience.

Atlantis The Royal
(Kenwood Travel)

Instant Experience

A promotional image for Atlantis The Royal Dubai resort highlighting luxury accommodations, cuisine, and relaxation, with a beachfront view during sunset.
Luxury hotel room with a balcony view of the ocean, featuring a bed, sofa with pillows, side tables with lamps, and seating area with a table. The room has modern decor with neutral tones and gold accents.
A table with various gourmet dishes, including a plate of strawberries and a cheese platter with nuts and vegetables, with the overlay text 'Step into flavour...'
Luxury rooftop infinity pool with white lounge chairs and large beige umbrellas overlooking a city and water at sunset.
Luxury hotel with a modern, stacked architectural design, situated by a body of water during sunset.

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