Property Content
Whether you’re a boutique hotel or a design-led short-stay, your space deserves more than a few static listing photos. I create photography, video and social media campaigns that capture your property at its most irresistible - and then make sure the right people see it.
Alongside your listings, I can put together a social ads strategy that reduces your reliances on third-party booking platforms, builds your own audience and gets your dream guests clicking that ‘book now’ button.
Beautiful property? Check.
Now let’s make sure the world sees it.
Otters Holt, The Cotswolds
C H A L L E N G E:
Laurie & Chris, owners of Otters Holt - a luxury lakeside escape in the heart of the Cotswolds - came to me with a challenge: while weekends and school holidays were fully booked, midweek stays were lagging behind.
T H I N K I N G:
We needed to reach a different audience. The goal? Target guests without school-age children and with the freedom to travel midweek - think remote workers, retirees, couples and spontaneous escape-seekers.
C R E A T I O N:
I produced a bank of luxury, design-led content showcasing the property’s serene setting and high-end details - intentionally steering away from a family-focused angle. This sat on a beautifully curated instagram feed designed to appeal to a more flexible, style-conscious traveller.
From there, I developed and ran a targeted Meta ads campaigns, putting Otters holt in front of people most likely to book midweek breaks.
I M P A C T:
Midweek bookings increased consistently, bringing in a new stream of revenue outside peak dates - and creating a loyal base of repeat guests who return season after season.
